Chili’s

The Infinite Dipper

The triple dipper is iconic, so we tripled down on it. If you love dipping, you should be able to dip anything… and we mean anything.

A new look for a new dipper

Shrinkflation is at an all-time high. So the only logical solution is to offer our entire menu as one item. Order one infinite dipper, get it all.

The Infinite Booth

When there is no beggining or end to the dipper, a table that allows everything to be in reach at all times is a necessity.

This town ain’t dip enough for the two of us

We rolled out our big guns in the fast food capital of the world, Plano TX.

Let everyone in on infinite

Then there were signs of no escaping the infinite everywhere.

The Infinite Sauce

With all the dipping going on, we simplified things by combining all our sauces into one, and then put it in stores. Only one thing left to dip your infinite dipper in.

CW: Chris Hertzfeld

AD: Brendan Markowski