United Airlines

Leave Life Below

When you untether yourself from reality, you are weightless. A high-flying free spirit no longer yearning for freedom. Now boarding, all those who let go and leave life below.

United in the Sky

We took our message to the skies above the busiest burnout hubs, including the Financial District, The Loop, and Silicon Valley. Giving all those stuck on the ground a little reminder of how far they could go.

It goes up in the DM’s

When you live on LinkedIn, the only way to get through is to go straight to the source.

Destress before Departure

Leaving life below begins when you arrive at the airport. We gave all lounges at all of our hubs a new elevated look, while reassuring you that you are exactly where you should be.

Virtual Postcard

Once you have let go, custom postcards are sent out from your departing flight. Letting everyone know that you are leaving life below.

CW: Chris Hertzfeld

AD: Anna Kallajian