head & shoulders
BARE
Nice Letty
Hair is a rich part of hockey culture. And when you have a beautiful head of hair that rides on wind as you glide around the rink, you need to take care of it. From mullets to waterfalls flowing out of the bucket, BARE proves that 9 ingredients are all you need to protect those precious lochs. Nice Letty, baud.
Leading up to the 2026 season, BARE will become the official sponsor of the NHL.
Then we let everyone know.
The winner of the nice letty challenge won’t be watching from any suite, but a fully equipped salon. When you make it to the show, you have to look the part.
Coach Chippy gets the boys ready
To kick off the 2026 season, BARE is launching a social challenge on TikTok and Instagram with @coach.chippy, encouraging everyone to grow out and embrace their Letty for a chance to win a suite experience at our All-Star Game takeover.
BARE beauties go barcode down
Anyone can enter, and it’s easy, just follow the link on our website or socials. Whenever you buy BARE, scan the QR code located on the back of the bottle for 1 additional entry into our All-Star Game takeover.
BARE it All-Stars
To begin the All-Star weekend takeover, we created the first see-through helmets to be worn in competition. Letting the All-Stars embrace their skill and flow.
One suite shampoo experience
To prove that we are made for every single kind of hockey hair. BARE took over the broadcast booth to give P.K. Subban, Mark Messier, and Stevel Levy a shampoo live.
BARE bubble broadcast
CW: Chris Hertzfeld