head & shoulders BARE
Nice Letty
Hair is a rich part of hockey culture. And when you have a beautiful head of hair that rides on wind as you glide around the rink, you need to take care of it. From mullets to waterfalls flowing out of the bucket, BARE proves that 9 ingredients are all you need to protect those precious lochs. Nice Letty, baud.
BARE it All-Stars
BARE announces at the start of the 2026 NHL season that they will be taking over the All-Star weekend .
To build the hype, BARE has created the first see-through helmets for competition. Letting the All-Stars embrace their skill and flow.
Coach Chippy gets the boys ready
As we get closer to All-Star weekend, BARE launches a social challenge on TikTok and Instagram with @coach.chippy, encouraging everyone to grow out and embrace their letty.
One suite shampoo experience
During the All-Star game, anyone with nice letty can stop by the BARE suite and receive a professional styling. When you make it to the show, you have to look the part.
BARE bubble broadcast
To prove that we are made for every single kind of hockey hair. BARE took over the broadcast booth to give P. K. Subban, Mark Messier, and Stevel Levy a shampoo live.
CW: Chris Hertzfeld