Flammin Hot Cheetos - Tangy Chili Fusion

Eat Enigma

Gen Z loves trying new, unheard-of experiences in hopes of finding the next trendiest and weirdest way to express themselves. Now, indulge in the only snack on earth capable of creating a chaotic dance of sensations across your nervous system. It won't make sense until you open wide, feed your mind and eat enigma - Introducing the new Tangy Chili Fusion Cheetos.

Multisensory Signage

This one of a kind snack deserves a first of its kind delivery.

Using stadium-level scent cannons, audio, heat, and a TCF Cheetle-covered board, Cheetos has created the first-ever multi-sensorial billboard.

Long Live TCF

A$AP Rocky has been inspired. He drops a remix of “L$D” titled “TCF” with a music video that pays homage to the original.

Taste is Surreal

One snacker will walk the red carpet at the Met Gala through the eyes of the flammin’ hot Queen, Rihanna. Wearing the most surreal gown the Met has ever seen and Meta glasses to livestream it all.

Eat the Cheeto Take the Ride

For those who want to venture beyond eating enigma, we created the first-ever mobile immersive reality simulator to give snackers the ride of their life… through Chester’s mind.

Snackception

We created snackception to enter the most surreal realm — your dreams. We teamed up with MIT Media Lab by using their ground-breaking technology, the Dormio System, to stimulate a TCF-inspired dream sequence.

Led by Kai Cenat and A$AP Rocky, one snacker will join them in the mafiathon house for a 24 hour stream. During the stream, all three will partake in one shared TCF-stimulated dream sequence.

CW: Chris Hertzfeld

AD: Tyler Campbell